Affiliate Marketing Calculator

Select a metric to calculate your marketing performance

Metrics Guide

Ad Spend

Calculate total advertising spend

Formula: CPC × Total Clicks

CPM

Cost per thousand impressions

Formula: (Ad Spend / Impressions) × 1000

CTR

Click-through rate percentage

Formula: (Clicks / Impressions) × 100

CVR

Conversion rate percentage

Formula: (Conversions / Clicks) × 100

CPA

Cost per acquisition

Formula: Ad Spend / Conversions

EPC

Earnings per click

Formula: Revenue / Clicks

AOV

Average order value

Formula: Revenue / Orders

ROI

Return on investment percentage

Formula: ((Revenue - Ad Spend) / Ad Spend) × 100

ROAS

Return on ad spend ratio

Formula: Revenue / Ad Spend

LTV

Customer lifetime value

Formula: AOV × Frequency × Lifespan